Surefire LLC

Dear Mr [redacted] , In regards to your order placed 11/28/17; order number [redacted] Our promotion was not a coupon code promotionIt was a deeply discounted promotion in which coupon codes should not have been allowed to be combined with this offerFor clarity, the promotion that went out to customers had the Sidekick-A with an MSRP of $on sale for $39.95, the Firepak-A with an MSRP of $on sale for $and the 6PX-D-BK with an MSRP of $on sale for $No additional discounts were to be applied Our website is designed to notify customers of backorders automatically, no human interventionDue to the situation that was caused by unauthorized SureFire personnel, our system sent backorder notifications to the thousands of customersAs you can imagine we received thousands of orders that were incorrectSureFire’s intention is not to be unethical, lie or bait and switch our customersThe automated backorder response is intended to work properly which it normally does however, due to the programming error it allowed consumers to place orders for large quantities making our system believe the product was truly backordered SureFire apologizes for the results of this promotionWe had several internal teams within SureFire working on this issue as quickly as possible, however, due to the quantity of orders and numerous issues it took time to work through it We will be happy to honor your order at the original price as placed; ea6PX-D-BK @ $plus $tax, for a total of $Please let me know at your earliest convenience if you would like to proceed with your orderI can be reached at [redacted] *** or by email [redacted] Sincerely, [redacted] Director, Sales Operations

Revdex.com: I have reviewed the response made by the business in reference to complaint ID [redacted] , and find that this resolution would be satisfactory to me I will wait for the business to perform this action and, if it does, will consider this complaint resolved Regards, [redacted]

Mr***- I received a copy of your complaint to the Revdex.com regarding the order that you placed on 11/27/which was eventually cancelled by SureFireI’ve copied [redacted] from the Revdex.com on this email as well as [redacted] , SureFire’s Vice President of Commercial SalesThe email that you received from us on 12/3/was an effort by us to communicate the status of a very difficult situationA SureFire customer found a “glitch” or “bug” on our website which caused the coupon code “OUTLET50”, when entered in their shopping cart, to take 50% off any item in their cartThat customer then posted his discovery on several internet forumsWord spread and soon we were overrun with orders at incorrect pricingThe OUTLETcode was only promoted to work on a few itemsThe item that you ordered was not one of thoseThis discount was never advertised or promoted by SureFire to apply to your item or most of the items ordered during this situationMany companies would have cancelled all of those ordersEven consumers predicted on online forums that SureFire would cancel their ordersHowever, we decided to honor the ordersThe email sent to you on 12/3/indicated as suchWhat you failed to mention was that this same email also notified you that we will attempt to fill your order while supplies last and you will be notified if we’re unable to fulfill your orderYou ordered an item which was discontinuedWe had a limited number of units availableWe allocated those units based on the order in which they were receivedUnfortunately we ran out of product before we were able to fulfill your orderBeing a discontinued item, we do not have any more to sell and will not be producing them in the futureI understand your frustration that some people were able to take advantage of a momentary glitch on our website and you were notWe feel that we did the best that we could in this situationMost of the feedback that we have received has been positiveIt would seem as if the majority of our customers agree with usSincerely, [redacted] Marketing Director

Dear Mr [redacted] , I received a copy of your complaint to the Revdex.com regarding SureFire’s online Black Friday promotionI’ve copied [redacted] from the Revdex.com and [redacted] our Marketing Director on this email as well The SureFire order number for your order was [redacted] We understand your frustration with the results of our online Black Friday PromotionDuring the Black Friday and Cyber Monday promotions, SureFire experienced several issues and malfunctionsThese issues spanned from the website to order entry softwareIn summary, there was a programming error in which the system allowed orders to be entered with combined promotional codes that should not have been permittedIn certain instances, this allowed customers to add products to their web-cart for next to nothing and free of chargeSoon after discovery, these glitches were posted on an internet deals website, causing an immense influx of orders, in turn crashing our websiteFor clarity, the promotion that went out to customers had the Sidekick-A with an MSRP of $on sale for $39.95, the Firepak-A with an MSRP of $on sale for $and the 6PX-D-BK with an MSRP of $on sale for $SureFire understands and apologizes for the inconvenience this has caused our customers, and are honoring the Black Friday and Cyber Monday prices for those who wish to continue with their orderSureFire did send out an email blast with instructions on how to re-order online as promised on December 21, at the promotional pricing offered during Black Friday and Cyber Monday SureFire tries to ensure that all of the information contained on our website is accurate, complete and currentHowever, there may be instances when information about an item contains inaccurate or incomplete data, including data about the item’s price or availability, due to a typographical or other errorSureFire reserves the right to revoke any stated offer and to correct any errors, inaccuracies or omissions, including after an order has been submitted, confirmed, and/or chargedSureFire cannot guarantee the availability of a product at any given time or in any given locale Any prices, availability, features, specifications, and promotional offers that may be referenced herein are subject to change at any time without noticeWeights and measurements are approximateSureFire does not guarantee that product images, if applicable, are represented with perfect accuracyVariations in color, size, and other specifications or features may occurIf you have any questions about product appearance/specifications, please contact us before placing your orderOther product limitations and disclaimers may apply Our customer’s time and satisfaction is important to SureFireWe do stand behind our product and want to ensure our customers are completely satisfied I would be happy to discuss with your furtherI can be reached directly at [redacted] , ext*** Sincerely, [redacted] ***

Dear Mr***, In regards to your order placed 11/28/17; order number [redacted] & [redacted] Our promotion was not a coupon code promotionIt was a deeply discounted promotion in which coupon codes should not have been allowed to be combined with this offerFor clarity, the promotion that went out to customers had the Sidekick-A with an MSRP of $on sale for $39.95, the Firepak-A with an MSRP of $on sale for $and the 6PX-D-BK with an MSRP of $on sale for $No additional discounts were to be applied We understand your frustration with the results of our online Black Friday and Cyber Monday promotions, SureFire experienced several issues and malfunctionsThese issues spanned from the website to order entry softwareIn summary, there was a programming error in which the system allowed orders to be entered with combined promotional codes that should not have been permittedIn certain instances, this allowed customers to add products to their web-cart for next to nothing and free of charge as you may have experiencedSoon after discovery, these glitches were posted on an internet deals website, by an unauthorized SureFire person causing an immense influx of orders, forcing the promotional products to appear to be on backorder and in turn crashing our website Our website is designed to notify customers of backorders automatically, no human interventionDue to the situation that was caused by unauthorized SureFire personnel, our system sent backorder notifications to the thousands of customersAs you can imagine we received thousands of orders that were incorrectSureFire’s intention is not to be unethical, lie or bait and switch our customersThe automated backorder response is intended to work properly which it normally does however, due to the programming error it allowed consumers to place orders for large quantities making our system believe the product was truly backordered SureFire apologizes for the results of this promotionWe had several internal teams within SureFire working on this issue as quickly as possible, however, due to the quantity of orders and numerous issues it took time to work through it We will be happy to honor your two orders at the original price as placed; ea6PX-D-BK @ $plus $tax, for a total of $plus shippingPlease let me know at your earliest convenience if you would like to proceed with your orderI can be reached at ( [redacted] Ext [redacted] or by email [redacted] Sincerely, [redacted] Director, Sales Operations

Dear Mr [redacted] , Dear Mr [redacted] , I received a copy of your complaint to the Revdex.com regarding SureFire’s online Black Friday promotionI’ve copied [redacted] from the Revdex.com and [redacted] our Marketing Director on this email as wellThis is in regards to your order placed on 11/27/17; order number [redacted] We understand your frustration with the results of our online Black Friday PromotionHowever, our promotion was not a coupon code promotionDuring the Black Friday and Cyber Monday promotions, SureFire experienced several issues and malfunctionsThese issues spanned from the website to order entry softwareIn summary, there was a programming error in which the system allowed orders to be entered with combined promotional codes that should not have been permittedIn certain instances, this allowed customers to add products to their web-cart for next to nothing and free of charge as you experiencedSoon after discovery, these glitches were posted on an internet deals website, by an unauthorized SureFire person causing an immense influx of orders, forcing the promotional products to appear to be on backorder and in turn crashing our websiteOur website is designed to notify customers of backorders automaticallyDue to the situation that was caused by unauthorized SureFire personnel, our system sent backorder notifications to the thousands of customersSureFire sent an e-mail blast only to customers where the orders were valid at the correct promotional price alerting them we would fulfill their ordersCustomers that placed orders with free product or incorrectly priced products were alerted their orders were cancelled and we would follow up with instructions on how to reorder at the valid promotional pricingFor clarity, the promotion that went out to customers had the Sidekick-A with an MSRP of $on sale for $39.95, the Firepak-A with an MSRP of $on sale for $and the 6PX-D-BK with an MSRP of $on sale for $You also mentioned you emailed SureFire and had no responseOur order email box are reviewed daily, we did go back to see if we missed an email from your email address [redacted] , however, we do not show anything coming in from this email addressSureFire understands and apologizes for the inconvenience this has caused our customers, and are honoring the Black Friday and Cyber Monday prices for those who wish to continue with their orderSureFire did send out an email blast with instructions on how to re-order online as promised on December 21, at the promotional pricing offered during Black Friday and Cyber MondaySureFire is still honoring the promotional pricing on our website SureFire aims to ensure that all of the information contained on our website is accurate, complete and currentHowever, there may be instances when information about an item contains inaccurate or incomplete data, including data about the item’s price or availability, due to a typographical or other errorSureFire reserves the right to revoke any stated offer and to correct any errors, inaccuracies or omissions, including after an order has been submitted, confirmed, and/or chargedSureFire cannot guarantee the availability of a product at any given time or in any given locale Any prices, availability, features, specifications, and promotional offers that may be referenced herein are subject to change at any time without noticeWeights and measurements are approximateSureFire does not guarantee that product images, if applicable, are represented with perfect accuracyVariations in color, size, and other specifications or features may occurIf you have any questions about product appearance/specifications, please contact us before placing your orderOther product limitations and disclaimers may apply Our customer’s time and satisfaction is important to SureFireWe do stand behind our product and want to ensure our customers are completely satisfied I would be happy to discuss with your furtherI can be reached directly at [redacted] , ext*** Sincerely, [redacted] Director, Sales Operations

Dear Mr& Mrs [redacted] , I received a copy of your complaint to the Revdex.com regarding the repair of your Dominator 10X flashlight, on SureFire’s RMA # [redacted] I’ve copied [redacted] from the Revdex.com and [redacted] our Marketing Director on this email as well We understand your frustration with the result of the repair of your Dominator 10X flashlightAs flashlights become discontinued we strive to ensure are customers are taken care of by which we generally offer a new replacement light or a Pro Deal card which allows you to purchase a newer product at 40% offIn this case when your call was received, the service representative offered a Pro Deal card which we believed was acceptable to youWe now are learning it was not acceptable and you were expecting a replacement flashlightWe want ensure our customers are fully satisfied therefore we are sending you a upgraded flashlight called the RIntellibeam which is a volt, rechargeable, programmable, lumen lightThe flashlight is shipping to you today via UPS, tracking number: [redacted] Our customer’s time and satisfaction is important to SureFireWe are confident that you will find the RIntellibeam as an acceptable replacement for your Dominator 10X flashlightAdditionally, please feel free to use the Pro Deal card that was originally provided to you as well for a future SureFire purchase SureFire does have a no-hassle warranty and we apologize for any inconvenience this has causedWe do stand behind our product and want to ensure our customers are completely satisfied I would be happy to discuss with your furtherI can be reached directly at (800) 828-9444, ext*** Sincerely, [redacted] Director, Sales Operations Newhope Street, Suite B I Fountain Valley, CA I U.S.ATelephone: 800-828- I Fax: 714-545-

Dear [redacted] ***, I received a copy of your complaint to the Revdex.com regarding SureFire’s online Black Friday promotionI’ve copied [redacted] from the Revdex.com and [redacted] our Marketing Director on this email as wellThis is in regards to your order placed on 11/27/17; order number [redacted] We understand your frustration with the results of our online Black Friday PromotionHowever, our promotion was not a coupon code promotionDuring the Black Friday and Cyber Monday promotions, SureFire experienced several issues and malfunctionsThese issues spanned from the website to order entry softwareIn summary, there was a programming error in which the system allowed orders to be entered with combined promotional codes that should not have been permittedIn certain instances, this allowed customers to add products to their web-cart for next to nothing and free of charge as you experiencedSoon after discovery, these glitches were posted on an internet deals website, by an unauthorized SureFire person causing an immense influx of orders, forcing the promotional products to appear to be on backorder and in turn crashing our websiteOur website is designed to notify customers of backorders automaticallyDue to the situation that was caused by unauthorized SureFire personnel, our system sent backorder notifications to the thousands of customers which is the automated backorder response you receivedSureFire sent an e-mail blast only to customers where the orders were valid at the correct promotional price alerting them we would fulfill their ordersCustomers that placed orders with free product or incorrectly priced products were alerted their orders were cancelled and we would follow up with instructions on how to reorder at the valid promotional pricingFor clarity, the promotion that went out to customers had the Sidekick-A with an MSRP of $on sale for $39.95, the Firepak-A with an MSRP of $on sale for $and the 6PX-D-BK with an MSRP of $on sale for $The shopping blog you read had information that this has happened the past three years and that SureFire is using bait and switch tactics, which we also agree is not ethical, nor does SureFire participate in this type of advertisingIn our Black Friday and Cyber Monday promotions went smoothly with no issuesIn we had a slight glitch where all products were discounted at 50% off and should not have been and the error was caught within the first hours, the remainder of that year’s promotion went smoothly as wellAdditionally, SureFire did send out emails alerting customers how to reorder SureFire understands and apologizes for the inconvenience this has caused our customers, and are honoring the Black Friday and Cyber Monday prices for those who wish to continue with their orderSureFire did send out an email blast with instructions on how to re-order online as promised on December 21, at the promotional pricing offered during Black Friday and Cyber MondaySureFire is still honoring the promotional pricing on our website SureFire aims to ensure that all of the information contained on our website is accurate, complete and currentHowever, there may be instances when information about an item contains inaccurate or incomplete data, including data about the item’s price or availability, due to a typographical or other errorSureFire reserves the right to revoke any stated offer and to correct any errors, inaccuracies or omissions, including after an order has been submitted, confirmed, and/or chargedSureFire cannot guarantee the availability of a product at any given time or in any given locale Any prices, availability, features, specifications, and promotional offers that may be referenced herein are subject to change at any time without noticeWeights and measurements are approximateSureFire does not guarantee that product images, if applicable, are represented with perfect accuracyVariations in color, size, and other specifications or features may occurIf you have any questions about product appearance/specifications, please contact us before placing your orderOther product limitations and disclaimers may apply Our customer’s time and satisfaction is important to SureFireWe do stand behind our product and want to ensure our customers are completely satisfied I would be happy to discuss with your furtherI can be reached directly at [redacted] , ext*** Sincerely, [redacted] Director, Sales Operations

Thank you for bringing this to our attentionCustomer service is a top priority here at SureFire, and therefore this is an issue of serious concern to usWe have researched the situation and believe the events to be an unfortunate combination of bad logistics and poor communicationA brief summary of events is listed below RMA # [redacted] is closed and the notes indicate the unit was shipped to SureFire but never received despite many efforts to locate itNo RMA hard copy was made because the item was never received into our systemThis is likely an issue with the item either being lost by the courier or sent to an incorrect addressThe customer was attempting to contact [redacted] who was no longer with the company as of the end of January A replacement product was shipped on 2-9-and delivered 2/11/(tracking # [redacted] ) We will be communicating this issue with our entire customer service team and emphasizing the importance in timely communication, as this certainly could have been better in this issueI apologize for the trouble and can ensure you we are working to improve our performance to prevent similar issues from occurring in the futureWe are welcome to any constructive criticism that the Revdex.com or our customers bring to our attentionBest Regards, [redacted] Public Relations Manager SUREFIRE, LLCNewhope StI Suite B I Fountain Valley, CA I U.S.AT 714-545-ext*** F 714-545-C714-559***

Revdex.com:
I have reviewed the response made by the business in reference to complaint ID ***, and have determined that this proposed action would not resolve my complaint. For your reference, details of the offer I reviewed appear below
Regards,
*** *** **

Revdex.com:
I have reviewed the response made by the business in reference to complaint ID ***, and have determined that this proposed action would not resolve my complaint. For your reference, details of the offer I reviewed appear below
Surefire is offering to sell me the lights I was originally invoiced $(shipping included) for $plus shippingThey also have but answered why they claimed the lights were backordered when they have been in stock since I placed my orderSurefire is claiming a "glitch" occurred but my invoice clearly shows the correct Surefire pricing and the Surefire-advertised coupon code was used, no glitch occurred
Regards,
*** ***

Dear Mr***, In regards to your order placed 11/28/17; order number *** Our promotion was not a coupon code promotionIt was a deeply discounted promotion in which coupon codes should not have been allowed to be combined with this offerFor clarity, the
promotion that went out to customers had the Sidekick-A with an MSRP of $on sale for $39.95, the Firepak-A with an MSRP of $on sale for $and the 6PX-D-BK with an MSRP of $on sale for $No additional discounts were to be applied We understand your frustration with the results of our online Black Friday and Cyber Monday promotions, SureFire experienced several issues and malfunctionsThese issues spanned from the website to order entry softwareIn summary, there was a programming error in which the system allowed orders to be entered with combined promotional codes that should not have been permittedIn certain instances, this allowed customers to add products to their web-cart for next to nothing and free of charge as you may have experiencedSoon after discovery, these glitches were posted on an internet deals website, by an unauthorized SureFire person causing an immense influx of orders, forcing the promotional products to appear to be on backorder and in turn crashing our website Our website is designed to notify customers of backorders automatically, no human interventionDue to the situation that was caused by unauthorized SureFire personnel, our system sent backorder notifications to the thousands of customersAs you can imagine we received thousands of orders that were incorrectSureFire’s intention is not to be unethical, lie or bait and switch our customersThe automated backorder response is intended to work properly which it normally does however, due to the programming error it allowed consumers to place orders for large quantities making our system believe the product was truly backordered SureFire apologizes for the results of this promotionWe had several internal teams within SureFire working on this issue as quickly as possible, however, due to the quantity of orders and numerous issues it took time to work through it. We will be happy to honor your order at the original price as placed; ea6PX-D-BK @ $plus $tax, for a total of $and Surefire will pay for the freight to your shipping location in Charlotte, NCPlease let me know at your earliest convenience if you would like to proceed with your orderI can be reached at *** *** *** *** or by email *** Sincerely, *** *** Director, Sales Operations

Dear Mr***, In regards to your order placed 11/28/17; order number ***. Our promotion was not a coupon code promotionIt was a deeply discounted promotion in which coupon codes should not have been allowed to be combined with this offerFor clarity, the promotion that went out to customers had the Sidekick-A with an MSRP of $on sale for $39.95, the Firepak-A with an MSRP of $on sale for $and the 6PX-D-BK with an MSRP of $on sale for $No additional discounts were to be applied We believe we outright admitted that we had “programming errors” along with other errors, which were all grouped as “glitches” at the end of the sentence in our e-mailThe response was “SureFire experienced several issues and malfunctionsThese issues spanned from the website to order entry softwareIn summary, there was a programming error in which the system allowed orders to be entered with combined promotional codes that should not have been permittedSoon after discovery, these glitches were posted on an internet deals website by an unauthorized SureFire person causing an immense influx of orders, in turn crashing our website” Our website is designed to notify customers of backorders automatically, no human interventionDue to the situation that was caused by unauthorized SureFire personnel, our system sent backorder notifications to the thousands of customersAs you can imagine we received thousands of orders that were incorrectSureFire’s intention is not to lie or bait and switch our customersThe automated backorder response is intended to work properly which it normally does however, due to the programming error it allowed consumers to place orders for large quantities making our system believe the product was truly backordered Our system is also set to perform an automated credit card authorization (not a charge) at the time the order is place to ensure the credit card is in good standingOnce the credit card authorization is approved we have a team that reviews the order and works on processing the actual credit card chargeIn your case the credit card was not charged only the authorization was performed SureFire apologizes for the results of this promotionWe had several internal teams within SureFire working on this issue as quickly as possible, however, due to the quantity of orders and numerous issues it took time to work through it. We appreciate that you have been a long time SureFire customerThe $(per unit) is not worth losing a loyal customer like youWe will be happy to honor your order at the original price as placedPlease let me know at your earliest convenience if you would like to proceed with your order, we want to ensure you are ready for us to charge your credit card and therefore will not do so until you confirm that you still want the orderI can be reached at *** *** Ext*** or by email *** Sincerely, *** ***

Revdex.com:The SureFire has sent me a replacement product and therefore I am satisfied with resolution of this case.Regards,
*** ***

Dear Mr. [redacted],   I received a copy of your complaint to the Revdex.com regarding SureFire’s online Black Friday promotion. I’ve copied [redacted] from the Revdex.com and [redacted] our Marketing Director on this email as well. Your  SureFire order number was [redacted] placed...

on 11/28/17.   We understand your frustration with the results of our online Black Friday Promotion. During the Black Friday and Cyber Monday promotions, SureFire experienced several issues and malfunctions. These issues spanned from the website to order entry software. In summary, there was a programming error in which the system allowed orders to be entered with combined promotional codes that should not have been permitted. In certain instances, this allowed customers to add products to their web-cart for next to nothing and free of charge. Soon after discovery, these glitches were posted on an internet deals website, causing an immense influx of orders, in turn crashing our website. For clarity, the promotion that went out to customers had the Sidekick-A with an MSRP of $79.99 on sale for $39.95, the Firepak-A with an MSRP of $299.00 on sale for $99.00 and the 6PX-D-BK with an MSRP of $95.00 on sale for $38.00. SureFire understands and apologizes for the inconvenience this has caused our customers, and are honoring the Black Friday and Cyber Monday prices for those who wish to continue with their order. SureFire did send out an email blast with instructions on how to re-order online as promised on December 21, 2017 at the promotional pricing offered during Black Friday and Cyber Monday. SureFire is still honoring the promotional pricing on our website.      SureFire tries to ensure that all of the information contained on our website is accurate, complete and current. However, there may be instances when information about an item contains inaccurate or incomplete data, including data about the item’s price or availability, due to a typographical or other error. SureFire reserves the right to revoke any stated offer and to correct any errors, inaccuracies or omissions, including after an order has been submitted, confirmed, and/or charged. SureFire cannot guarantee the availability of a product at any given time or in any given locale.   Any prices, availability, features, specifications, and promotional offers that may be referenced herein are subject to change at any time without notice. Weights and measurements are approximate. SureFire does not guarantee that product images, if applicable, are represented with perfect accuracy. Variations in color, size, and other specifications or features may occur. If you have any questions about product appearance/specifications, please contact us before placing your order. Other product limitations and disclaimers may apply.   Our customer’s time and satisfaction is important to SureFire. We do stand behind our product and want to ensure our customers are completely satisfied.      I would be happy to discuss with your further. I can be reached directly at [redacted], ext. [redacted].     Sincerely, [redacted] Director, Sales Operations [redacted] I Fountain Valley, CA 92708 I U.S.A. Telephone: [redacted] ext. [redacted] I Fax: [redacted]

Dear Mr. [redacted],   In regards to your order placed 11/28/17; order number [redacted].     Our promotion was not a coupon code promotion. It was a deeply discounted promotion in which coupon codes should not have been allowed to be combined with this offer. For clarity, the...

promotion that went out to customers had the Sidekick-A with an MSRP of $79.99 on sale for $39.95, the Firepak-A with an MSRP of $299.00 on sale for $99.00 and the 6PX-D-BK with an MSRP of $95.00 on sale for $38.00. No additional discounts were to be applied.   Our website is designed to notify customers of backorders automatically, no human intervention. Due to the situation that was caused by unauthorized SureFire personnel, our system sent backorder notifications to the thousands of customers. As you can imagine we received thousands of orders that were incorrect. SureFire’s intention is not to be unethical, lie or bait and switch our customers. The automated backorder response is intended to work properly which it normally does however, due to the programming error it allowed consumers to place orders for large quantities making our system believe the product was truly backordered.   SureFire apologizes for the results of this promotion. We had several internal teams within SureFire working on this issue as quickly as possible, however, due to the quantity of orders and numerous issues it took time to work through it.    We will be happy to honor your order at the original price as placed; 2 ea. 6PX-D-BK @ $26.60 plus $3.59 tax, for a total of $56.79. Please let me know at your earliest convenience if you would like to proceed with your order. I can be reached at [redacted] or by email [redacted]   Sincerely, [redacted] Director, Sales Operations

Dear Mr. & Mrs. [redacted],   I received a copy of your complaint to the Revdex.com regarding the repair of your Dominator 10X flashlight, on SureFire’s RMA #[redacted]. I’ve copied [redacted] from the Revdex.com and [redacted] our Marketing Director on this email as well.   We...

understand your frustration with the result of the repair of your Dominator 10X flashlight. As flashlights become discontinued we strive to ensure are customers are taken care of by which we generally offer a new replacement light or a Pro Deal card which allows you to purchase a newer product at 40% off. In this case when your call was received, the service representative offered a Pro Deal card which we believed  was acceptable to you. We now are learning it was not acceptable and you were expecting a replacement flashlight. We want ensure our customers are fully satisfied therefore we are sending you a upgraded flashlight called the R1 Intellibeam which is a  4 volt, rechargeable, programmable, 1000 lumen light. The flashlight is shipping to you today via UPS, tracking number: [redacted].      Our customer’s time and satisfaction is important to SureFire. We are confident that you will find the R1 Intellibeam as an acceptable replacement for your Dominator 10X flashlight. Additionally, please feel free to use the Pro Deal card that was originally provided to you as well for a future SureFire purchase.    SureFire does have a no-hassle warranty and we apologize for any inconvenience this has caused. We do stand behind our product and want to ensure our customers are completely satisfied.      I would be happy to discuss with your further. I can be reached directly at (800) 828-9444, ext. [redacted].     Sincerely, [redacted] Director, Sales Operations 17680 Newhope Street, Suite B I Fountain Valley, CA 92708 I U.S.A. Telephone: 800-828-8809  I Fax: 714-545-9537

Revdex.com:
I have reviewed the response made by the business in reference to complaint ID [redacted], and find that this resolution would be satisfactory to me.  I will wait for the business to perform this action and, if it does, will consider this complaint resolved.Regards,
[redacted]

Dear Mr. [redacted],   We received a recent Revdex.com complaint #[redacted] regarding your XC1-B. I’ve copied [redacted] from the Revdex.com and [redacted] our Marketing Director on this email as well.    We regret the trouble you have experienced with the XC1-B product.  SureFire warrants if...

our customer purchases one of our products, and we determine the product is defective in material and/or workmanship during your lifetime, we will repair or replace it, with no hassle. Rechargeable batteries and chargers are warranted for two years from the date of purchase.Our warranty does not cover consumables or normal wear-and-tear; items like batteries draining, headbands and headpads wearing out, ink cartridges running out, and switches wearing out or damage resulting from abuse, alterations, unauthorized repairs, or use contrary to SureFire’s user manuals.However, we want to ensure our customers are satisfied. We have shipped a replacement XC1-B to you via UPS Red Overnight, on tracking number [redacted]. Again, we apologize for the delay in getting back to you and for any inconveniences we have caused.  If you have any additional questions our Technical Support Group can be reached at (800) 828-8809, choose option 1 then option 2. You can also contact me directly as well at (800) 828-8809 Ext. [redacted] or by email [redacted]@surefire.comSincerely,[redacted]

Dear Mr. [redacted],   I received a copy of your complaint to the Revdex.com regarding SureFire’s online Black Friday promotion. I’ve copied [redacted] from the Revdex.com and [redacted] our Marketing Director on this email as well.   The SureFire order number for your order was...

[redacted]. We understand your frustration with the results of our online Black Friday Promotion. During the Black Friday and Cyber Monday promotions, SureFire experienced several issues and malfunctions. These issues spanned from the website to order entry software. In summary, there was a programming error in which the system allowed orders to be entered with combined promotional codes that should not have been permitted. In certain instances, this allowed customers to add products to their web-cart for next to nothing and free of charge. Soon after discovery, these glitches were posted on an internet deals website, causing an immense influx of orders, in turn crashing our website. For clarity, the promotion that went out to customers had the Sidekick-A with an MSRP of $79.99 on sale for $39.95, the Firepak-A with an MSRP of $299.00 on sale for $99.00 and the 6PX-D-BK with an MSRP of $95.00 on sale for $38.00. SureFire understands and apologizes for the inconvenience this has caused our customers, and are honoring the Black Friday and Cyber Monday prices for those who wish to continue with their order. SureFire did send out an email blast with instructions on how to re-order online as promised on December 21, 2017 at the promotional pricing offered during Black Friday and Cyber Monday.   SureFire tries to ensure that all of the information contained on our website is accurate, complete and current. However, there may be instances when information about an item contains inaccurate or incomplete data, including data about the item’s price or availability, due to a typographical or other error. SureFire reserves the right to revoke any stated offer and to correct any errors, inaccuracies or omissions, including after an order has been submitted, confirmed, and/or charged. SureFire cannot guarantee the availability of a product at any given time or in any given locale.   Any prices, availability, features, specifications, and promotional offers that may be referenced herein are subject to change at any time without notice. Weights and measurements are approximate. SureFire does not guarantee that product images, if applicable, are represented with perfect accuracy. Variations in color, size, and other specifications or features may occur. If you have any questions about product appearance/specifications, please contact us before placing your order. Other product limitations and disclaimers may apply.   Our customer’s time and satisfaction is important to SureFire. We do stand behind our product and want to ensure our customers are completely satisfied.      I would be happy to discuss with your further. I can be reached directly at [redacted], ext. [redacted].     Sincerely, [redacted]