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Schumacher & Company regrets that *** *** feels are advertising was deceptive. We have been running this offer for more than two and one half
years and have never had an objection to the wording. I will change the wording going forward to either" 30% of manufacturers suggested retail prices or " 10%-30%" of manufacturers retail prices. Wood flooring is a commodity item and our product costs change on a weekly basis. This has been a issue the years we have been in business
I had authorized *** to offer *** *** a price for material only at our cost of $per sqquote for the wood product he is interested in purchasing. We do want to do business with *** *** and I would be willing to meet with him personal to find another lower cost product in our store below the 30% off offer to earn his trust and business
Please contact me at the email or phone numbers below to discuss the situation or to meet in our showroom or your home
Best Regards,
Steve Contois
CEO Schumacher &COCustomer Hardwood Floors
email: ***
Office phone-phone ###-###-####
Cell phone ###-###-####

I spoke with [redacted] last week.  I explained wood distribution pricing to him.  [redacted] Donovan the distributor for [redacted] Flooring and Schumacher and Co. had, until about a year ago a stocking program that resulted in us doing a substantial amount of business together.  During this time we were given the lowest cost  price list they offered on [redacted] wood products.  Distributors  generally use 3-5 different prices list. Depending on volume  and stocking programs, generally based on dealer commitment.  This resulted in our 30 %  discounted [redacted]  pricing being only slightly below the competitors [redacted]  shopped.  I explained I can only take discount based on our companies retail prices based on our cost not our competitions  
We moved our stocking wood program from [redacted] to Shaw, our company now has very low cost on Shaw products do to a million dollar commitment we have made to them. I have offered [redacted] 30% off the price of our new and very similar Shaw stocking programs.  This would  result in a $1.65 per sq. foot savings or a 30% off price of $3.85. 
[redacted] seemed to understand and stated he would get back to me for a possible appointment.

I have been out of town traveling and unable to access this message until now.  Recognizing that the message indicated a response was needed within 7 days and this would be day 5, I will review the message and discuss with my wife tonight after which I will advise you of our next step.

I will meet with Steve Contois from Schumacher Flooring to discuss this matter further.  Unfortunately I have not been able to get in contact with Mr. Contois prior to today and I will talk with him as soon as possible.  I appreciate that my concern about the advertisement has been recognized and I feel the change in wording as offered Mr. Contois will be a positive change and help negate future misunderstandings.  As I had stated in my email to [redacted] at Schumacher, I had received two price quotes for the same flooring at a significantly lower price and I would like to talk to Mr. Contois to better understand why his price is so much higher.   Since Schumacher has offered the flooring at their cost I feel it is appropriate to try and figure out the difference in pricing.

[redacted], That will be fine.  Let me know if you need to meet up with me.
 
Steve Contois
Vice President of Sales KW Flooring
CEO: Schumacher Custom Hardwood Floors
Phone- office ###-###-####- ext. [redacted]
Cell- ###-###-####
[redacted]

Revdex.com:
I have reviewed the response made by the business in reference to complaint ID [redacted], and find that this resolution is satisfactory to me. 
Regards,
[redacted]

Attached are scanned copies of the Schumacher advertisement/coupon and the email which I send to [redacted].  Both are in JPG format.

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